Campari’s Sales Hit $2.5 Billion On 26% Growth In 2021
February 23, 2022Campari Group saw sales increase a robust 26% to €2.2 billion ($2.5b) in its fiscal year through December, while adjusted EBIT jumped 42% to €435 million ($494m).
The Italy-based drinks group noted that sales growth continued to register at a rapid 21% clip in the fourth quarter despite the challenges raised by latest wave of the pandemic.
In the U.S., Campari’s largest market, sales rose by 19% year-on-year—and 23% compared with 2019—driven by double-digit growth for Espolòn, Grand Marnier, and Aperol and high single-digit gains for Campari and Wild Turkey, whose higher-end whiskies continued to gain notable traction. The company said its U.S. business benefited from the reopening of the on-premise and sustained consumption in the off-premise over the course of the year, with off-premise sell-out up 28% versus 2019.
“Looking at 2022, we remain highly confident about the continued strong business momentum with accelerated consumer recruitment across our key brands, fully leveraging new consumption habits across both on-premise and off-premise channels,” said Campari Group CEO Bob Kunze-Concewitz. But he added that logistics issues and rising costs are likely to continue well into this year. “While we continue to leverage price increase opportunities to mitigate cost headwinds, the temporary input costs pressure is expected to further intensify during the current year.”—Daniel Marsteller
| Campari America—Top 10 Brands (thousands of 9-liter case depletions) |
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| Rank | Brand | Origin/Type | 2020 | 2021 | Percent Change1 |
|---|---|---|---|---|---|
| 1 | Skyy | American Vodka | 2,390 | 2,150 | -10.0% |
| 2 | Espolon | Tequila | 768 | 979 | 27.5% |
| 3 | Wild Turkey | Bourbon/Rye | 810 | 835 | 3.1% |
| 4 | Grand Marnier | Imported Liqueur | 540 | 625 | 15.7% |
| 5 | Wild Turkey American Honey | Flavored Whiskey | 454 | 490 | 7.9% |
| 6 | Aperol | Imported Liqueur | 248 | 305 | 23.0% |
| 7 | Appleton2 | Imported Rum | 250 | 255 | 2.0% |
| 8 | Campari | Imported Liqueur | 182 | 196 | 7.5% |
| 9 | Cabo Wabo | Tequila | 85 | 81 | -4.7% |
| 10 | Frangelico | Imported Liqueur | 63 | 70 | 11.1% |
| Total Top 10 | 5,790 | 5,986 | 3.4% | ||
| Total Campari America | 5,922 | 6,154 | 3.9% | ||
| 1 Based on unrounded data. 2 Includes J Wray Overproof. Source: IMPACT DATABANK © 2022 |
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Tagged : Aperol, Campari, Espolón, Grand Marnier, Wild Turkey
