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News Briefs for February 24, 2022

February 24, 2022

•A coalition of industry trade groups has launched a national day of action today to call on members of Congress to provide additional funding for the Restaurant Revitalization Fund (RRF). The #HelpHospitality Day of Action is intended to urge members of Congress to cosponsor the Continuing Emergency Support for Restaurants Act (S. 2675) and include the legislation in the upcoming government spending package. The RRF saved more than 900,000 jobs at restaurants that received grants, according to the National Restaurant Association. But the funding was quickly depleted, leaving 177,000 eligible businesses without financial support. According to the Independent Restaurant Coalition, 80% of businesses that did not receive RRF reported they are in danger of permanent closure if Congress does not provide relief.

•Napa Valley-based Sequoia Grove has appointed Jesse Fox as winemaker, with the move capping a six-year investment covering all facets of the business, according to the company. Fox, who was most recently winemaker at Amici Cellars, joins Sequoia Grove following a $25 million investment drive by the winery over the past six years. Investments include the replanting of 80% of Sequoia Grove’s estate properties—the winery has 97 acres across three estate vineyards—its recent purchase of the 21-acre State Lane Vineyard in the Yountville AVA, a new winemaking facility, new buildings inspired by the 110-year-old tasting barn, private spaces for events, and the development of a new culinary program overseen by executive chef Britny Maureze. Kobrand handles sales and marketing for Sequoia Grove.

•Cincoro Tequila, the brand founded by Michael Jordan and partners, has appointed Breakthru Beverage as its distributor in the state of Minnesota. With the new addition, Breakthru now handles the Cincoro portfolio across 10 markets. Cincoro starts at $70 for its Blanco expression and reaches $1,600 for its Extra Añejo. According to Impact Databank, Cincoro depleted 51,000 9-liter cases in the U.S. last year on 54% growth.

•Pernod Ricard has announced Midleton Very Rare 2022, the latest release in the collection of rare and high-end Irish whiskies from Irish Distillers. This year’s edition is bottled at 40% abv and is made from whiskies aged between 12 and 33 years matured in first-fill and refill Bourbon casks. Midleton Very Rare 2022 is rolling out now to select retailers for a suggested price of €200, or roughly $226.

•Southern Glazer’s Wine & Spirits has agreed to distribute Insólito Tequila in multiple states across the U.S. The Tequila is made by brothers Octavio and Alberto Herrera at the Premium de Jalisco distillery for Spirits Innovation Partners and the country band Midland. The brand is signing on with SGWS roughly one year after its launch and will be distributed as part of SGWS’ Craft Collection Luxury Spirits division. Insólito Tequila is now available in Texas, California, Florida, New York, Illinois, Colorado, and Arizona through Southern Glazer’s, retailing in the $40-$50 range.

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