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News Briefs for March 2, 2022

March 2, 2022

•Constellation is extending California wine brand Meiomi with a red blend composed of Syrah, Zinfandel, Cabernet Sauvignon, and Merlot and aged primarily in French oak.

It joins Meiomi’s existing lineup of Pinot Noir, Cabernet Sauvignon, Chardonnay, and rosé, all of which retail between $20-$22 a bottle. Meiomi was up 10% last year to 1.7 million cases in the U.S., according to Impact Databank.

•Brown-Forman has released the 2022 edition of Woodford Reserve Kentucky Derby bottle, with art from artist Jaime Corum. This year’s bottle features Corum’s painting “Dreams in Bloom” of three thoroughbreds racing. The 1-liter bottle retails for $50 and is available across the U.S. In addition to the yearly bottling, Woodford has teamed up with Williams-Sonoma to release the Woodford Spire cocktail mixer, made with cranberry and lemon. The mixer joins Woodford’s other Williams-Sonoma mixers like the Mint Julep and Whiskey Sour. Last year, Woodford Reserve crossed the million-case mark in the U.S., according to Impact Databank.

•El Luchador Tequila has relaunched with a full portfolio of aged and unaged bottlings. The brand will now include four expressions: Blanco ($40), Reposado ($45), and Añejo ($50), all bottled at 40% abv, and a 55% abv Distill-Proof Blanco ($50). All four bottles feature a Luchador’s face on the label—a masked Mexican professional wrestler—with different background colors (green, silver, red, and red and green, respectively). An extra-Añejo is expected to join the range down the road.

•Beam Suntory has named Jerry Daykin as vice president, global media. Based in London, Daykin will “advance Beam Suntory’s global digital transformation with a media playbook that equates Beam Suntory with a premium house of brands, and leverages their ability to captivate consumers on a global scale,” according to the company. He previously led global media strategy and partnerships for Diageo and most recently was in charge of a digital media transformation for GSK Consumer Healthcare across more than 50 EMEA markets.

•Guerneville, California-based Korbel Champagne Cellars has named Paul Ahvenainen vice president, operations. A 37-year company veteran, he most recently directed winemaking and grower relations operations. In his new role, he will oversee all wine and brandy production, winemaking, grower relations, maintenance, and quality control. Owned and managed by the Heck family since 1954, Korbel produces 11 California sparkling wines and a limited amount of still wine, plus three California brandies in a separate facility, and also imports Prosecco.

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