News Briefs for March 4, 2022March 4, 2022
•Diageo has expanded Bulleit’s frontiers, adding new ready-to-serve cocktails for both the brand’s Bourbon and rye whiskies. The cocktails—a rye-based Manhattan and a Bourbon-based Old Fashioned—are bottled at 37.5% abv and come in both 375-ml. and 750-ml. bottles. The new permanent additions to the brand’s portfolio are now available across the U.S. where the 750-ml. bottle carries a suggested price of $30.
•Bardstown, Kentucky’s Heaven Hill has kicked off its new Heritage Collection with a 17-year-old Kentucky Straight Bourbon. The whiskey, bottled at 59.1% abv, is made from Heaven Hill’s 78% corn, 10% rye, and 12% malted barley mash bill, and blended from 28% 20-year-old barrels, 44% 19-year-old barrels, and 28% 17-year-old barrels. The Heritage Collection 17-Year-Old Barrel Proof Kentucky Straight Bourbon Whiskey will be available in limited quantities across the U.S. for around $275 a bottle.
•Brown-Forman’s Slane Irish Whiskey has announced a new limited-edition bottling, set to hit shelves across America this month. Slane Special Edition is a 45% abv blend that takes the brand’s original triple-cask whiskey and tweaks it, introducing a greater portion of whiskies matured in new oak, alongside the usual used whiskey and Oloroso Sherry casks. The whiskey and its abv are a nod to Slane Castle’s 40-year history as a concert venue and the 45 RPM record. Slane Special Edition carries a suggested retail price of $37 a 750-ml.
•Prestige Beverage Group is releasing a new line of ready-to-serve 1.75-liter premixed cocktails under its Kinky brand. The lineup includes Aloha Breeze, Patio Punch, and Margarita, all bottled at 9.95% abv and retailing at $20 a 1.75-liter. Kinky’s new 1.75-liter cocktails are rolling out nationally. Prestige’s portfolio also includes Windsor Canadian, Risata Wines, Joia Spirit, and Indoggo Gin, among others.
•Importer and marketer Old Bridge Cellars is expanding its Napa Valley portfolio with a deal to handle sales and marketing for Robert Craig Winery. Old Bridge will represent 10 small-production Robert Craig wines across the U.S. market with Affinity Napa Valley Cabernet Sauvignon ($70) and Howell Mountain Cabernet Sauvignon ($110) being the most widely available. Old Bridge also recently added Napa Valley’s Goosecross Cellars to its range.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.