Jameson Enters Premixed Cocktail Category

Pernod Ricard has brought Jameson into the RTD market with Jameson Ginger & Lime. The new 6% abv RTD is made using Jameson’s flagship whiskey, lime and ginger flavoring, and sparkling water. The new release is set to hit shelves across the U.S. in 4-packs of 12-ounce cans in time for St. Patrick’s Day. Jameson Ginger & Lime marks the brand’s first RTD in the U.S. and carries a suggested retail price of $15 for a 4-pack. Last year, Jameson exceeded 4 million cases in the U.S., up 13.6%, according to Impact Databank.—Shane English

Tagged : Jameson, Pernod Ricard

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