Jameson Enters Premixed Cocktail CategoryMarch 8, 2022
Pernod Ricard has brought Jameson into the RTD market with Jameson Ginger & Lime. The new 6% abv RTD is made using Jameson’s flagship whiskey, lime and ginger flavoring, and sparkling water. The new release is set to hit shelves across the U.S. in 4-packs of 12-ounce cans in time for St. Patrick’s Day. Jameson Ginger & Lime marks the brand’s first RTD in the U.S. and carries a suggested retail price of $15 for a 4-pack. Last year, Jameson exceeded 4 million cases in the U.S., up 13.6%, according to Impact Databank.—Shane EnglishSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.