Concha y Toro’s Full-Year Sales Top $1 Billion

Chile’s Viña Concha y Toro saw sales top the $1 billion mark on a 9% increase in 2021, bolstered by the company’s premiumization strategy, with an acceleration to 21% growth in the fourth quarter. EBITDA was up 11% to $204 million for the year. The solid performance marked the first time that more than half of Concha y Toro’s wine revenues came from premium products.

In the U.S., Concha y Toro’s sales slipped 3.5% for the full year but rose 4.8% in the fourth quarter. The company has focused on its “Invest” portfolio, which was up 7.1% for the year, led by Bonterra, Trivento Golden, Cono Sur Organico, Marques de Casa Concha, and Don Melchor. According to Impact Databank, the Concha y Toro brand family totaled 1.8 million cases in the U.S. last year, with upscale labels Gran Reserva and Marques de Casa Concha up strongly from small bases and lower price tiers declining. Bonterra neared a half-million cases on 5% growth, while Trivento rose 10% to 109,000 cases.

Across its global business, Concha y Toro saw Casillero del Diablo and its line extensions rise 9% to 7.2 million cases, while Trivento Reserve posted an 11% increase to 1.5 million cases, and Diablo (+123%), Cono Sur Bicicleta (+3%), Marques de Casa Concha (+29%), and Don Melchor (+45%) all showed robust growth.—Daniel Marsteller

Tagged : Bonterra, Casillero del Diablo, Concha y Toro, Cono SUr, Don Melchor, Marques de Casa Concha, Trivento

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