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News Briefs for March 24, 2022

March 24, 2022

•Hart Davis Hart is holding what it says could become the highest-value auction of American whiskey in history, expected to approach or even surpass $3 million. More than 2,100 lots of American whiskey will be offered across Hart Davis’s fifth Auction of Finest & Rarest Spirits. Online bidding is open now, and live bidding will begin at 9am ET on March 31 and April 1. American whiskies represented include Van Winkle, Michter’s, Hirsch, Blanton’s, Willett, and many others. In addition to Bourbon and rye, the auction features lots from coveted producers in categories including Scotch, Japanese whisky, Cognac, Armagnac, and rare liqueurs.

•New Jersey-based wholesaler Allied Beverage Group is partnering with online beverage alcohol platform Provi. The move will see Provi list Allied’s 15,000 SKUs on its online marketplace, and “will provide a more flexible and efficient ordering experience, giving customers access to Allied’s current portfolio with up-to-date inventory, real-time product discounts, and a direct line of communication to sales reps,” according to the company. Allied will have its own dedicated space within Provi’s marketplace, showcasing new releases, seasonal selections, and announcements in a branded experience optimized for Allied’s customers. Allied’s revenues are projected to reach $1.385 billion this year.

•Breakthru Beverage has named Susanne Mills as vice president, strategic accounts on-premise, effective March 28. Mills will lead a team of national account directors and managers to plan and execute growth strategies with customers and suppliers, according to the company. Serving most recently as director of on-premise customer development for E.&J. Gallo, Mills was responsible for leading the sales effort for customers including Marriott International, Sodexo Live!, Aramark, and others.

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