News Briefs for March 30, 2022March 30, 2022
•Constellation Brands has launched Svedka Tropics Tea Spritz, a new line of spirits-based RTDs. The line is kicking off with three flavors—Pineapple Guava, Raspberry Kiwi, and Orange Mango—all made with tea, fruit flavors, sparkling water, and vodka. The trio are canned at 5% abv and come in an 8-can variety pack (four Pineapple Guava and two each of the other two) and 4-packs of individual flavors for around $20 and $13, respectively, with individual cans carrying a suggested price of $3. Svedka’s new RTDs are now available across the U.S. The top imported vodka brand in volume terms, Svedka totaled 4.2 million cases in the U.S. last year, according to Impact Databank.
•New Zealand’s Invivo has expanded its partnership with actress Sarah Jessica Parker with Sevenly, a new low-alcohol and low-calorie wine. Sevenly’s portfolio, set to hit shelves in the U.S. later this year, contains a Sauvignon Blanc, a rosé, a red blend, and a sparkling wine, all at 7% abv and with fewer than 100 calories per glass. In the U.S., Invivo X SJP wines are imported by Taub Family Selections.
•Diageo and Sean “Diddy” Combs have announced the launch of Cîroc Vodka Spritz. It’s the brand’s first step into the ready-to-drink space. The new line will comprise four flavors initially: Watermelon Kiwi, Sunset Citrus, Pineapple Passion, and Colada, all at 7% abv. Cîroc Vodka Spritz will be a permanent addition to the brand’s portfolio and will be on shelves nationwide beginning April 1, priced at $17 a 4-pack. Cîroc was up 7.8% to 1.5 million cases in the U.S. last year, according to Impact Databank.
•Cool Cat Wine Spritzers has expanded to the coasts, adding five new states and partnering with three new distributors. The brand, which produces a line of 6.9% abv wine spritzers made from California grapes, has entered Virginia and South Carolina through RNDC; North Carolina through Johnson Brothers; and has expanded its distribution in Florida through Reyes Beer Division. In addition, the new partnership with RNDC will bring Cool Cat into wider distribution in California. Beyond the company’s widening footprint, Cool Cat has also signed on to sell its spritzers in New York City’s Citi Field and the Bay Area’s Levi’s Stadium.
•Republic National Distributing Co. (RNDC) is appointing Dave Lane executive vice president, commercial strategy, effective April 1. Lane joined RNDC in 2019 as senior vice president of national accounts, retail, after previously serving with Gallo and Terlato. In his new role his team will include Robert Weygandt, vice president, RNDC Trading Company, and Carina Sarbaugh, director of commercial strategy and growth.
•Riboli Family Wines has named Marty Spate as winemaker. Spate joins Riboli with over 20 years of experience, most recently at O’Neill Vintners and Distillers, and prior to that Treasury Wine Estates. In his new role, Spate will report to Riboli’s vice president of winemaking and vineyards, Susan Doyle. For Riboli, Spate will be involved with the production of the San Simeon, Maddalena, Opaque, and Highlands 41 brands.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.