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Pacific Highway Bolsters Argentina Range With Luigi Bosca

April 5, 2022

Importer and marketer Pacific Highway Wines is adding Argentina’s Luigi Bosca to its portfolio effective July 1. Pacific Highway is taking over importing duties for Luigi Bosca from Frederick Wildman & Sons and is projecting U.S. volume of 45,000 cases for the brand this year.

Bodega Luigi Bosca’s estate vineyards span over 1,300 acres and range between 2,600 and 4,000 feet above sea level across Mendoza’s Lujan de Cuyo, Maipu, and the Uco Valley areas. Pacific Highway will import the namesake Luigi Bosca range including Chardonnay, Pinot Noir, Cabernet Sauvignon, and Malbec retailing at $20 a 750-ml. Higher up the ladder is the De Sangre collection—including Malbec D.O.C. and Cabernet Sauvignon at $30—and at the top end are luxury bottlings Los Nobles ($70) and Paraiso ($150). Luigi Bosca’s entry level is the Finca La Linda range positioned at $15.

“As we began focusing more on telling our story in the U.S., the Luigi Bosca portfolio has seen a big resurgence and renaissance,” winemaking and vineyards director Pablo Cúneo told SND. “Last year we grew 15% and preliminary year-to-date sales are outpacing that growth at closer to +20%. Luigi Bosca Malbec is our leading SKU in the U.S. market, but the Luigi Bosca De Sangre collection is our focus for growth. The wines have already had a great reception.”

In addition to the new U.S. partnership with Pacific Highway, Luigi Bosca is mounting a push to transition to organic viticulture. “In 2020, we started the process to obtain the organic certification in three of our vineyards, with the goal of having 100% of our vineyards organic in five years,” said Cúneo. “We will be entering the organic wine market with the launch of La Linda Malbec Organic in Q3 of this year.”—Daniel Marsteller

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