News Briefs for April 6, 2022April 6, 2022
•Nashville, Tennessee-based Sweetens Cove Spirits Company has launched Kennessee Bourbon. As the name suggests, it’s made from a blend of Kentucky and Tennessee Bourbons, selected and blended by master blender Marianne Eaves. It’s bottled at 55.4% abv and is rolling out to 12 states including Texas, Georgia, and Illinois, among others, priced at $59 a 750-ml. Founded in 2020, previous releases have included its blended straight Bourbon ($200). Sweetens Cove is named for a Tennessee golf course and is owned by a group that includes Peyton Manning and Andy Roddick.
•Clos du Bois, part of the E.&J. Gallo portfolio, has debuted a new “Long Live” campaign directed by Courtney Cox. Taking aim at ageism in alcohol advertising, the new push is running across streaming platforms Roku, Hulu Originals, and YouTube, as well as digital and social media platforms. A recent survey conducted by Clos du Bois ($11 a 750-ml.) found that only 37% of people 55 and older believe their age group is authentically represented in alcohol advertising. “Through this campaign, Clos du Bois wants to change that statistic by highlighting a more authentic image of people over 50; reflecting the reality of consumers in this age group who are lively, adventurous, and wise,” according to the company.
•Prestige Wine Imports has added Delisa by Mezzacorona, the latest release from the Italian producer, to its portfolio. Delisa is a rosé made from Pinot Grigio grapes from vineyards in the foothills of the Adige Valley and fermented to 12.5% abv. Delisa by Mezzacorona is now available in retailers and restaurants across the U.S. for a suggested price of $13 a 750-ml. Mezzacorona has annual U.S. volume of more than 1 million cases, according to Impact Databank.
•Brown-Forman’s Fords Gin has released its latest offshoot, The Fords Gin Co Sloe Gin, in the U.S. The liqueur blends Fords original London Dry gin with sloe fruit and sweetening, and is the newest entry in the Fords Journeys in Gin series, following February 2019’s Fords Gin Officers’ Reserve. The Fords Gin Co Sloe Gin is now available nationwide for around $35 a bottle. Fords doubled in size to 36,000 cases in the U.S. last year, according to Impact Databank.
•ReserveBar has elevated two executives who were part of the leadership at Minibar Delivery, which ReserveBar acquired in November. Andrew Jacobson has been appointed the chief operating officer of ReserveBar. Jacobson was formerly COO of Minibar Delivery. In addition, Lauren Henderson, who was the vice president of Brand Partnerships and Marketing for Minibar, has been named head of Minibar Delivery Product, responsible for the day-to-day executive leadership for Minibar. Lindsay Held, chief executive of ReserveBar, is now CEO of both companies. Lindsey Andrews, who was CEO and co-founder of Minibar Delivery, has departed the company.
•Republic National Distributing Co. (RNDC) has named Tracy Aldworth as chief transformation officer. Aldworth was most recently RNDC’s senior vice president, eCommerce and Digital. In her new role, she will lead RNDC’s efforts in adapting to the evolving marketplace, accelerate transformation, and serve as the primary point person for managing change across the company, reporting to CEO Nick Mehall.
•New York-based Suyo Pisco has launched in the Northeast. The brand, created by Alex Hildebrandt and Ian Leggett, is made from Quebranta grapes sourced from the Mala valley and distilled to proof in copper stills. Suyo Pisco is bottled at 40.5% abv and is now available in New York, New Jersey, Connecticut, Rhode Island, Pennsylvania, Ohio, Kentucky, Indiana, and California through importer Skurnik Wines & Spirits.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.