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Upscale Imported Spirits In High Demand At The Retail Tier

April 8, 2022

The sky appears to be the limit for high-end imported spirits sales at the U.S. beverage alcohol retail tier. “Demand will continue, and we will be able to sell any and all allocations we receive,” says Bob Kreston, owner of Kreston Wine & Spirits in Delaware. “We are seeing a number of price increases throughout all categories due to shipping and supply costs increasing.”

About 70% of Kreston’s overall spirits sales in 2021 were imported selections. “We saw consumers continuing to drink at home and treating themselves to more premium spirits,” Kreston says. “Home entertaining played a large factor. Depending on the category and type, $40 to $75 a bottle is where the volume is.”

San Francisco-based Wine.com has experienced strong trading-up trends for imported spirits in the four states—California, New York, Florida, and New Jersey—where it sells spirits. Last year, imported spirits represented 77% of Wine.com’s spirits revenue and 71% of its unit volume. The average price per 750-ml. for imported spirits was $61.76, while the average price for domestic spirits was $44.96. Market Watch has more on the retail scene for upscale imported spirits in the U.S.—Kevin Barry

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