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CannaCraft And March And Ash Merge, Creating Groundwork Holding

April 12, 2022

Santa Rosa, California-based CannaCraft, the infusion company behind numerous cannabis drinks including Lagunitas Hi-Fi Hops, is merging with March and Ash, a San Diego-based cannabis retailer that operates seven dispensaries across southern California.

Under the terms of the agreement, March and Ash co-founder Bret Peace will become the CEO of Groundwork Holding, as the combined entity will be known. Both CannaCraft and March and Ash will retain their current organizational structures and no layoffs are planned at CannaCraft. Dennis Hunter and Ned Fussell will continue as co-CEOs of CannaCraft. Financial details of the merger were not disclosed.—Danny Sullivan

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