Exclusive news and research on the wine, spirits and beer business

News Briefs for April 12, 2022

April 12, 2022

•Moët Hennessy has kicked off a new 250th anniversary ad campaign for Veuve Clicquot called “Good Day Sunshine.”

The campaign, launched yesterday, features singer Charlotte Cardin’s cover of the Beatles’ classic, with conception and direction from film director Jan Gleie and photographer Tyler Mitchell. “Good Day Sunshine” will run online, in out-of-home ads, and in print. The brand grew 17% to 647,000 cases in the U.S. last year, according to Impact Databank.

•A new Irish whiskey, Flying Tumbler, has launched in the U.S. The launch kicks off in Massachusetts, with the brand reaching New York later this year. While Flying Tumbler has three expressions in its home market, the U.S. will first receive the Bird, a 43% abv whiskey blended from malt and grain whiskies matured in ex-Bourbon and ex-Oloroso Sherry casks. Flying Tumbler the Bird carries a suggested price of $43 a 750-ml. and is imported to the U.S. by MHW and distributed in Massachusetts by M.S. Walker.

•Precept Wine has partnered with the Seattle Mariners to bring selections from the wine marketer’s portfolio to T-Mobile Park. Initially, the partnership will bring Precept’s Browne Family Vineyards, Gruet, and House Wine to the ballpark, with the first two available in the park’s private suites, Diamond level, and the club level’s and main level’s wine bars. House Wine will be promoted throughout the stadium and Mariners community. Beyond serving the wines in the stadium, Precept’s brands will be featured on ads within the park.

•Tequila Ocho has announced the first edition of Puntas, a new 50.5% abv Plata Tequila. The release is limited—only 600 cases will be available in the U.S.—and serves as a distiller’s cut release made from spirits distilled at the tail end of the heads and beginning of the hearts distillation runs. Fresh off the still, the Tequila comes in above 60% abv before being proofed down to its bottling abv. Tequila Ocho Puntas will be available in 12 markets across the U.S. for a suggested price of $60 a 750-ml. Last year, Tequila Ocho was at 46,000 cases in the U.S., according to Impact Databank, more than doubling in size.

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