Exclusive news and research on the wine, spirits and beer business

News Briefs for April 14, 2022

April 14, 2022

•Absolut Vodka is marking its tenth year as the official vodka of the Coachella music festival by venturing into the metaverse. The brand is launching Absolut.Land, a virtual reality space coinciding with its physical presence at the event that will feature experiences inspired by Absolut’s products, like the Citron Media Room where patrons can access NFT-based accessories for their metaverse avatars and The Garden where fans can discover ingredients for virtual cocktails and portals to other parts of the game. One such portal will win its finder a real-world VIP trip to Coachella’s second weekend. Absolut has also partnered with headliner Swedish House Mafia, whose new album will be played on jukeboxes within Absolut.Land, and who collaborated on the Absolut x Swedish House Mafia Paradise Paloma, available at the festival and at home through a limited time cocktail kit.

•Avaline, the wine brand from Cameron Diaz and Katherine Power, has released its white and rosé wines in 4-packs of 250-ml. cans. The wines—like the entire Avaline portfolio—are made from organic grapes and without added colors or concentrates, and all come in at less than one gram of sugar per serving. Avaline White and Rosé cans are now available on the brand’s website for $28 and in select retailers across the U.S. for a suggested price of $22 a 4-pack. Avaline grew 162% to 55,000 cases in the U.S. last year, according to Impact Databank.

•Moët Hennessy-owned Ardbeg has partnered with BlockBar to create the first NFT release for the Islay single malt Scotch. Ardbeg Fon Fhòid is a 45.5% abv single malt that matured in ex-Bourbon barrels that were buried in a peat bog near the Ardbeg distillery for two years and 10 months before bottling. Only 456 NFTs, each corresponding to a bottle of Fon Fhòid, will be available for purchase on BlockBar beginning at 10am on April 19. Each NFT carries a price of 1 ETH or, roughly, $3,400. Last year, Ardbeg was at 49,000 cases in the U.S., up 15%, according to Impact Databank.

•Onda Tequila Seltzers has released its Pineapple and Mango offerings in 4-packs of individual flavors. Previously, the pineapple- and mango-flavored seltzers were only available as part of a variety pack. Both flavors are at 5% and are made with Blanco Tequila, fruit juice or puree, and seltzer water, plus natural flavors. Onda is available in 31 states across the U.S. and retails at $11 a 4-pack.

•Correction: In Tuesday’s SND, we misattributed ownership of Flying Tumbler Irish Whiskey to Walsh Whiskey. Walsh Whiskey, maker of Writers’ Tears and the Irishman, is in no way involved with Flying Tumbler. We regret the error.

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