News Briefs for April 20, 2022April 20, 2022
•Shaw-Ross International Importers is adding the wines of Chile’s Viñedos Familia Chadwick to its stable. The launch will involve the entirety of the Viñedos Familia Chadwick portfolio, which includes Errázuriz, Arboleda, Seña, and Viñedo Chadwick. Shaw-Ross will be the sole agent for the whole portfolio of wines and vintages of Errázuriz and Arboleda, in addition to the Seña and Viñedo Chadwick portfolios. The agreement is effective May 1.
•Cazadores Tequila, part of the Bacardi portfolio, has announced a new flavor, Ranch Water, joining its ready-to-drink line of 100%-agave canned cocktails. Made with a blend of Cazadores Blanco, sparkling mineral water, and a hint of fresh lime juice, the new addition is at 5.9% abv and will be launching in May in select markets including Texas, California, Illinois, Arizona, and Washington, retailing at $15 a four-pack of 12-ounce slim cans. The brand’s RTD range got off to a fast start in its launch year in 2021, selling nearly 200,000 cases, according to Impact Databank.
•Stoli Group has released a limited edition bottling of its namesake vodka with proceeds going to World Central Kitchen (WCK) to benefit Ukraine. The limited-time-offering features the colors of Ukraine’s flag in geometric patterns with “#LiberateUkraine” beneath a dove carrying an olive branch. The release will be available globally and Stoli’s goal is to raise $1 million by August 24, Ukraine’s independence day. The proceeds will provide food to Ukrainian refugees through José Andrés’ World Central Kitchen. Currently, WCK serves 300,000 meals a day in the region.
•San Francisco-based Hotaling & Co. has pledged to donate $1,000 per employee to World Central Kitchen (WCK) to support their efforts in serving fresh meals to Ukrainian families in areas affected by the war. The company said working with an organization like WCK will be the most impactful use of its funds to serve Ukraine directly. “I am inspired by individuals in the Hotaling & Co. family who have special ties to Ukraine and have already personally raised $15,000 to purchase resources for volunteers in Kharkiv,” said Hotaling president and CEO Dan Leese. “Because of their compassion and dedication to this cause, I was moved to continue the momentum at our company.”
•Eugene, Oregon’s Wolf Spirits has kicked off the first national ad campaign for its Puncher’s Chance Bourbon brand. The campaign, called “Take Your Shot,” will run on national TV, as well as digital and social channels, in bars and liquor stores, and through sponsorship of the Professional Fighters League (PFL). The TV campaign will kick off on ESPN during this evening’s PFL fight. In addition, the Bourbon will be served at PFL events. Puncher’s Chance Bourbon is a 5-year-old whiskey that retails for around $35 a 750-ml.
•Johnson Brothers has been named the exclusive distributor of Cedar Ridge Distillery in Iowa, Wisconsin, Minnesota, Nebraska, North Dakota, South Dakota, and Indiana. Iowa-based Cedar Ridge was founded by the Quint family in 2005, and is known for its 86-proof Iowa Straight Bourbon Whiskey among other bottlings. The company has more than doubled in size over the past few years. Johnson Brothers is the fourth-largest wine and spirits distributor in the U.S. with projected 2022 revenues of $2.9 billion across 21 states of operation.
•German beer importer Radeberger Gruppe USA will bring two new offerings stateside with the launch of Schöfferhofer Juicy Pineapple and Schöfferhofer Wild Cherry, the latter within the brand’s first national variety pack, known as the Schöfferhofer “Happy Pack.” The former is a 50/50 mix of German hefeweizen and pineapple juice that launches nationally this month in 6-packs of 12-ounce bottles, at just 2.5% abv. Wild Cherry, meanwhile, will be packaged along with Schöfferhofer Grapefruit, Pomegranate, and Passion Fruit in the variety pack. Radeberger also imports Radeberger Pilsner and Zwickelbier, Sion Kölsch, DAB, Allgaüer Büble, and Braufactum.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.