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Celebrity Cocktail Brand Thomas Ashbourne Debuting In Key Markets

May 2, 2022

A team of celebrity partners has collaborated to launch a new cocktail brand, Thomas Ashbourne Craft Spirits. Named for a renowned Prohibition-era mixologist, the brand’s initial lineup includes four offerings, each aligned with one or several of its celebrity partners: Sarah Jessica Parker—The Perfect Cosmo; John Cena—The Classic Old Fashioned; Ashley Benson, Rosario Dawson, and Vanessa Hudgens—The Margalicious Margarita; and Playboi Carti—The Hardscatto.

Thomas Ashbourne cocktails carry an average suggested retail price of $16 per 375-ml. bottle and $26 for a four-pack of 200-ml. cans. They’re launching this month in California, Texas, Illinois, Florida, Washington, and New York, with a national rollout slated for the summer. All four Thomas Ashbourne branded cocktails are kosher certified and gluten-free with a premium spirit base that ranges from 20%-25% abv.—Daniel Marsteller

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