Cointreau Partners With Uber Eats On Margarita-Themed Push

Impact “Hot Brand” Cointreau liqueur is partnering with Uber Eats on a new Margarita-centered initiative that will include special cocktail kits and pop-up bars for the Cinco de Mayo holiday. On May 5, Cointreau and Uber Eats will deploy “Margarita Mobiles,” a fleet of mobile Margarita pop-up bars in New York City and Los Angeles offering The Original Margarita with Cointreau and The Margarita Cocktail Kit from Uber Eats. Additionally, UberEats is launching a “Margarita Market” offering a limited edition Margarita Cocktail Kit ($45), Cointreau, and Tequila delivered to their door.

With clients increasingly demanding convenient on-demand delivery, Cointreau will lead the way and announce a new partnership with Uber Eats, enabling convenient access to innovative cocktails at home, and in particular the Cointreau Original Margarita,” said Rémy Cointreau Americas president Ian McLernon.

Introducing alcohol delivery last year marked yet another way for our consumers to get anything delivered with Uber Eats,” added Georgie Jeffreys, head of Uber Eats marketing in the U.S. and Canada. “As we continue to expand, we’re also focused on bringing new and exclusive offerings both in-app and IRL.”—Daniel Marsteller

Tagged : Cointreau, Remy Cointreau, Uber Eats

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.