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News Briefs for May 4, 2022

May 4, 2022

•Brown-Forman has announced two new permanent extensions in the Jack Daniel’s family of whiskies, kicking off the company’s series of bonded releases. Jack Daniel’s Bonded is a higher abv version of the company’s flagship Tennessee whiskey bottled in accordance with the Bottled in Bond act. The second whiskey, Triple Mash, is a blend of bonded Tennessee whiskey, rye, and American malt whiskey. Both whiskies are at 50% abv with the Bonded Tennessee whiskey retailing for $30 a bottle and the Triple Mash going for $33. Both are packaged in 700-ml. bottles.

•Georgetown, Kentucky’s Blue Run Spirits has launched Reflection I, the company’s second whiskey release this year. The whiskey was distilled by Jim Rutledge at Castle & Key in 2018, and just 200 barrels were blended for the new release, which is bottled at 47.5% abv. Reflection I is now available in Kentucky, Louisiana, and Texas through RNDC; Georgia via Savannah; South Carolina and Tennessee through Advintage; Washington, D.C., Maryland, and Delaware from Prestige-Ledroit; California, Colorado, Illinois, and Florida via Breakthru; and New Jersey from Fedway Associates for a suggested price of $90 a 750-ml.

•Portugal’s Esporão Group is launching the debut 2021 vintage of Monte Velho Rosé stateside effective this month. Monte Velho Rosé joins the existing Monte Velho Red and White. All three are available nationally and line-priced at a $12 SRP. Monte Velho Red and White sales exceed 36,000 cases and are growing at 12% annually, according to Frank Paredes, president of New Jersey-based NOW Wines, Esporão Group’s U.S. importer. Texas, Florida, California, Michigan, and Ohio have recently showed double-digit growth for the brand, which has a sales split of 30% on-premise and 70% off-premise.

•Dwayne “The Rock” Johnson’s Teremana Tequila has launched a “Guac On The Rock” initiative ahead of Cinco de Mayo, in which it will reimburse people for their guacamole orders up to the value of $1 million through May 8. Consumers can be reimbursed for their purchases by heading to the Guac On The Rock website or scanning a QR code at the restaurant. Teremana, in which Mast-Jägermeister recently became a strategic investor, more than doubled in size to 640,000 cases in the U.S. last year.

•San Jose, California’s J. Lohr Vineyards & Wines has promoted Steve Peck to vice president, winemaking. Previously, Peck served as the company’s director of winemaking and has worked for Lohr since 2007 when he joined as the red winemaker for J. Lohr. In his new role, Peck will oversee winemaking for the company’s entire portfolio. In addition, J. Lohr has promoted Ian Herdman to vice president, production. Previously, Herdman served as plant manager. In his new role, he’ll oversee operations for the company’s Paso Robles and Greenville vineyards, and San Jose production and bottling facilities.

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