Beam Suntory, Southern Glazer’s Link In Control States, Extending Partnership To 43 Markets

Beam Suntory has aligned with Southern Glazer’s Wine & Spirits across all U.S. control states in a new four-year deal. This latest agreement builds upon a previous national distribution agreement announced in 2020 that aligned the two organizations across open states in the U.S. With the control state accord, SGWS and Beam Suntory are now linked across 43 markets nationwide.

“After we embarked on a national alignment in open states with Beam Suntory, we’ve seen improved commercial performance and realized enhanced synergies across our network,” said Tony Truzzolino, executive vice president and managing director for Beam Suntory at Southern Glazer’s. “By expanding in a similar approach with control markets, we can continue to make the right long-term investments that drive mutual success across both of our businesses.”

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.