News Briefs for May 12, 2022May 12, 2022
•Stoli Group is releasing a limited-edition Stoli Vodka bottle to benefit Ukraine. Proceeds from the bottle will be donated to World Central Kitchen (WCK), the non-profit founded by Chef José Andrés. In addition to the limited-edition bottle, Stoli is launching a charitable cocktail program called “Cocktails for Ukraine” which encourages bars and restaurants to donate $1 for every Stoli cocktail sold to WCK, which has served more than 6 million meals across Ukraine, Poland, Moldova, Hungary, Romania, Slovakia, and Spain.
•Breakthru Beverage Group has opened a new 282,000-square foot facility in Middletown, Delaware that will consolidate its Delaware operations, increase efficiency, and enhance customer service, according to the company. “Overall, the new facility will allow for more optimized fulfillment and faster, more agile service to the Delaware market as it continues to grow and evolve,” said Tim Daning, Breakthru’s executive vice president, Delaware. Breakthru’s Delaware revenues are projected at $245 million this year.
•Franzia is debuting new patriotic-themed packaging ahead of Memorial Day. The seasonal box design is exclusively available on Franzia’s top selling Chillable Red 5-liter and 3-liter boxes. The Wine Group is backing the launch with Americana-themed merchandise such as a Franzia wine backpack, which holds a 5-liter box of Franzia with an opening for the pour spout. The limited-edition stars and stripes Franzia box will be available nationwide from Memorial Day to the Fourth of July. Franzia is the top wine brand in volume terms both globally and in the U.S.
•Charleston, South Carolina-based Island Brands USA is launching two new offerings, Crush Tropical Punch and Crush Lime Margarita. The FMBs clock in at 10% abv and are rolling out in 16-ounce cans in singles, four-packs, and 24-can cases, beginning in Tennessee before widening out across Island Brands’ southeastern footprint. Island Brands’ lineup of American-made beers also includes flagship brand Island Coastal Lager as well as extensions Island Lemonada and Island Southern Peach.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.