Exclusive news and research on the wine, spirits and beer business

News Briefs for May 13, 2022

May 13, 2022

•Portland, Oregon’s Westward Whiskey, part of the Diageo-backed Distill Ventures portfolio, has announced its latest whiskey club release, Westward American Single Malt Elements: High Desert to Klamath Basin. The 45% abv single malt is made from barley grown in a variety of locales in Oregon and includes whiskies finished in Oregon’s own Garryana oak. The $100 whiskey is available for preorder for Westward whiskey club members in 30 states. New members can sign up by May 18 to guarantee their bottle.

•Los Angeles-based Winc saw net revenues increase 5.7% to $18.5 million in the first quarter. While the publicly traded company’s DTC sales declined 6.7% to $13.3 million on a tough comp from the prior year, the decrease was offset by a 75% jump in wholesale revenues to $5 million. “Distribution gains continued to reflect the breadth of our expansion with leading national chains, including Walmart and Target,” noted CEO Geoff MacFarlane. “In our DTC business, ongoing initiatives aimed at optimizing customer activity drove average order value up 11.7% versus the prior year period while marketing spend declined nearly 36%.” Adjusted EBITDA showed a loss of $3 million, although it improved sequentially from the previous quarter. Winc recently added a new organic wine label, Wonders, to its range, including red, white, and rosé varietals.

•Campari has launched a new ready-to-serve Negroni in select retailers across the U.S. The cocktail—an equal parts blend of Campari, gin, and sweet vermouth—comes in at 26% abv and is rolling out in a 375-ml. bottle that contains roughly four servings. In addition to select retail availability, Campari’s ready-to-serve Negroni is also available on ReserveBar and through Drizly. Campari’s namesake bitter grew 7.5% last year to just under 200,000 cases in the U.S. according to Impact Databank.

•Beverage alcohol e-commerce marketplace Provi has named Matthew Clare as vice president of sales. Clare comes to Provi from Toast, a point-of-sale software provider for the restaurant industry, where he was regional vice president. In all, he brings more than nine years of sales leadership experience to his new role. Clare will be reporting to Max Lowenbaum, Provi’s senior vice president of sales. Provi is active in 35 states, and 10% of licensed retailers in the U.S. are on the marketplace, according to the company.

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