News Briefs for May 25, 2022May 26, 2022
•American whiskey blender Dixon Dedman is introducing 2XO Kentucky Straight Bourbon Whiskey. The 2XO brand—referring to the “two times oak” practice in which Dedman re-barrels aged whiskey into new charred oak barrels—will consist of a series of small-batch blends and a series of single barrel releases. The first expression, The Phoenix Blend, will be released in November in select markets, and will be followed by two new small-batch blend releases and single barrel releases each year, with the whiskies expected to retail in the $100 range. Dedman, known for resurrecting the Kentucky Owl brand that was founded by his great-great-grandfather and is now part of Stoli Group, is partnered with Prestige Beverage Group on the 2XO label.
•Republic National Distributing Co. (RNDC) has promoted Brian Boeck to state executive vice president, California, responsible for the overall performance of the wine and spirits business for the state. A three-decade company veteran, Boeck was most recently RNDC California SVP of spirits. He reports to Jay Johnson, region president, and will remain based in Southern California. RNDC’s California revenues are projected to reach $2.78 billion this year, according to Shanken’s Impact Newsletter.
•Breakthru Beverage Group has appointed Kyle Dean as executive vice president, Breakthru Beverage Nevada. Previously vice president of sales, wine and spirits, in Nevada, Dean will now oversee all aspects of Breakthru’s business performance including sales, operations, and distribution in Nevada’s market. Breakthru operates out of two major markets in the state—Las Vegas and Reno—with its Nevada revenues projected to reach $564 million for 2022.
•Q Mixers is launching two new cocktail mixes with Q Spectacular Bloody Mary Mix and Q Spectacular Margarita Mix. The products represent Q’s first foray into the non-carbonated mixer category following years in the carbonated segment. Both are launching nationwide at retailers including Kroger, Albertsons, CVS, and Amazon, available in 4-packs of 7.5-ounce single serve cans ($6) and 32-ounce bottles ($7).Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.