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Craft Brewing and Distilling News for May 31, 2022

May 31, 2022

•The Finnish Long Drink is expanding into Idaho. The brand, which sells a canned version of the popular Finnish beverage, has made an agreement with Hayden Beverage to distribute its wares in Idaho, bringing its presence to 40 U.S. markets. The company now has four expressions of its gin-based RTDs: Traditional (5.5% abv), Zero (5% abv, 0 carbs and sugar), Cranberry (5.5% abv), and Strong (8.5% abv). The Long Drink received Impact Hot Brand honors for its performance last year as its volume more than doubled to 467,000 cases, according to Impact Databank.

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