Empire Merchants Embraces E-Commerce
June 1, 2022New York’s Empire Merchants has entered the world of digital B2B sales with Empire360, a new platform developed in conjunction with City Hive Inc. The platform, available 24 hours a day, will allow both on- and off-premise customers to manage their orders and increase business efficiencies. Empire’s hope, according to the company, is that the e-commerce platform will allow customers to more easily place orders and manage payments and invoicing with less friction. “We believe that this platform and our overall digital strategy will offer our customers and suppliers even more robust resources to manage their businesses and strengthen their relationship with Empire,” said Eric Pfeil, Empire’s President and CEO.
The distributor’s partner, City Hive Inc., is a technology company working in the beverage alcohol industry, and currently has over 3,000 retail partners in 40 states across the U.S. “Empire Merchants was the first to believe in our vision of Consumerization of B2B, allowing us to provide a technology service for every stakeholder within the beverage alcohol three-tier industry,” said Roi Kliper, CEO of City Hive.
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