Exclusive news and research on the wine, spirits and beer business

News Briefs for June 7, 2022

June 7, 2022

•Bushmills Prohibition Recipe, Benriach Cask Edition, and newcomers from High West and Frey Ranch are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

•Heaven Hill has broken ground on its new $135 million project in Bardstown, Kentucky: Heaven Hill Springs Distillery. The name pays tribute to the Heaven Hill distillery destroyed in a 1996 fire. According to the company, the new distillery will be up and running by the end of 2024 and will initially produce 150,000 barrels, gradually ramping up to its max capacity of 450,000 barrels. When producing at its peak, the Heaven Hill Springs distillery will match the capacity of the company’s Bernheim distillery in Louisville and will create at least 38 new jobs at Heaven Hill.

•Pernod Ricard has launched a new marketing campaign for Absolut called “the World of Absolut Cocktails. Born to Mix.” The new initiative, which the company says is the brand’s largest in a decade, will feature actor Rami Malek as its narrator, and shows off different cocktails personified as a variety of diverse people. The ads, created by Ogilvy and directed by Rodrigo Saavedra, will run on national TV, online via digital video and social content, and out-of-home in New York, Miami, San Francisco, and Los Angeles.

•Diageo has unveiled the latest addition to its Cascade Moon series of spirits. The new 15-year-old spirit entered the barrel at 57.5% abv but over time lost proof and dropped to 39.9% abv, just under the legal minimum to be classified as whiskey, despite being distilled from a whiskey mash. This twist on a barrel proof spirit is now available in select markets across the U.S. for a suggested price of $125 a bottle.

•Copper Cane Wines & Provisions has aligned with Johnson Brothers in the Minnesota market. The expanded partnership marks Johnson Brothers’ third market with Copper Cane, joining Iowa and West Virginia. Founded in 2014 by winemaker Joe Wagner, Copper Cane’s portfolio includes Boën, Belle Glos, Quilt, and Elouan.

•Southern Glazer’s has announced that Shawn Thurman, executive vice president, national accounts, will retire in December. Thurman has worked for the company since 1982, when he joined Glazer’s, and has worked his way up through the hierarchy in a series of branch, state, regional, and marketing roles. The company will begin to search for his replacement shortly, and Thurman plans to work with his successor to facilitate a smooth transition.

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