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News Briefs for June 8, 2022

June 8, 2022

•The Balvenie, part of the William Grant & Sons portfolio, has launched the Rare Marriages Range, a new collection that introduces one new whisky and brings together two of the distillery’s ultra aged releases. The range marks the debut of The Balvenie’s new 25-year-old whisky, a 48% abv single malt selected from American and European oak casks before marrying in the distillery’s oak tuns. The new release retails for a suggested price of $800. Joining the 25-year-old in the collection are the Balvenie Thirty and Forty. The 30-year-old whisky is at 44.2% abv and retails for $2,400; the 40-year-old single malt is bottled at cask strength and has a suggested price of $6,750.

•Angel’s Envy has completed an $8.2 million expansion to its visitors center in Louisville, Kentucky. The project has brought the facility’s yearly capacity to 128,000 guests and adds 13,000 square feet of space, including five new tasting rooms, a larger distillery store, and bar, kitchen, and event spaces. In addition, the expansion will create around 20 new jobs at the facility. To celebrate, the brand is encouraging guests to book a visit or check out the brand’s virtual distillery, Angel’s Envy Meta Distillery, set to launch in Decentraland on June 14. Angel’s Envy is a Bacardi brand.

•Diageo has announced the third lineup for its Prima & Ultima series of rare Scotch whiskies. There are eight whiskies in this edition and, due to supply limits, only 317 complete sets will be available for a suggested price of £36,500 (roughly $46,000). This iteration of Prima & Ultima features Royal Lochnagar 1981, Cragganmore 1973, Mannochmore 1990, Brora 1981, The Singleton of Glen Ord 1987, Lagavulin 1993, Talisker 1984, and Port Ellen 1980. The sets will be available through Prima & Ultima representatives and interested buyers can register on the collection’s website through June 30. In addition, Diageo has placed two casks—one from Brora and one from Port Ellen—up for auction via Sotheby’s. The auction runs through June 14.

•Wilson Daniels has promoted Andy Lum to vice president, Western Division, effective June 1. Having served as the Rocky Mountain regional manager for three and a half years, in his new role Lum will oversee a team of eight regional and area sales managers across 13 states. He will report to Shannon Coursey, Wilson Daniels’ senior vice president, national sales.

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