Market Watch: Drive-Through Liquor Stores Keep The Supply Chain Moving

Long before online ordering and curbside pickup, beverage alcohol retailers throughout the United States have kept the industry supply chain well-oiled via the convenience of drive-through windows. Quick service and available products are the key to success. “Customers don’t want to wait,” says Brian Lucas, owner of the two-unit Big Bear Wine & Liquor in Pueblo, Colorado. “We run sales reports at each location seeing what the top-sellers are. We keep the items close to the window so we can get the customer taken care of quickly.”

In Scottsdale, Arizona, Liquor Vault sees the majority of its business come from the drive-through window. “During our four hottest months of June, July, August, and September, the drive-through does roughly 70% of our sales with about 30% inside sales,” says owner Peter Vassallo. “From October to May, drive-through accounts for 60% of sales. Liquor makes up about 50% of sales with beer and wine each around 20% each.

“The Bourbon boom has added a lot of sales as people are out collecting every day,” says Vassallo. “We also offer our own store-picked barrels. High-end Tequilas, such as Don Julio 1942 ($200 a 750-ml.), Clase Azul Reposado ($170), and Casamigos, are also very popular.” Market Watch has the full story.—Kevin Barry

Tagged : Big Bear Wine & Liquor, Liquor Vault, Market Watch

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