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News Briefs for June 22, 2022

June 22, 2022

•Gold Spot, Brother’s Bond Cask Strength, and newcomers from Keeper’s Heart and Compass Box are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

•Beverage industry veteran and philanthropist Ron Rubin has been awarded an honorary doctorate by Sonoma State University. In bestowing the honor, SSU noted Rubin’s “more than four decades of visionary contributions as a businessman who has built and led three beverage and wine companies worldwide, given back to the community as a philanthropist, and has been dedicated to the world-class success of the Wine Business Institute.” In addition to serving as board president of SSU’s Wine Business Institute and advising on the university’s curriculum, Rubin was a major donor of the Wine Spectator Learning Center’s state-of-the-art education complex, home of the WBI.

•Pernod Ricard has revamped Jameson 18 Years, relaunching the whiskey at a higher proof and with new packaging. The new version of the whiskey is bottled at 46% abv and is non-chill filtered, a 6% abv boost over the previous version. The new whiskey also spends at least six months marrying in ex-Bourbon barrels before bottling. Jameson 18 Years’ new bottle will also feature a QR code that, when scanned, shows a guided tasting with master distiller Kevin O’Gorman. The whiskey will be rolling out around the world over the next few months with a suggested price of €200 (roughly $211) a 700-ml.

•Edrington has announced The Macallan M Collection, a new line of limited edition whiskies celebrating the brand’s Six Pillars, the fundamentals behind the brand. While the overall M Collection will consist of six whiskies, the company has only announced the first three: the previously released The Macallan M and The Macallan M Black, and the newly launched The Macallan M Copper. The whiskies carry suggested prices of $6,750, $7,750, and $8,500, respectively, and all come in Lalique bottles.

•Cognac Frapin has launched Cuvée Rabelais, a new ultra-luxury, limited release Cognac. The spirit is blended from eau-de-vie distilled in multiple centuries, according to the company, and the final bottling carries a suggested price of $13,000. All of the spirits in the blend were distilled at the Cognac house’s estate in Grande Champagne, which has 240 hectares of vines.

•Pernod Ricard has agreed to sell the Tormore Scotch whisky brand and distillery to Elixir Distillers, a company co-founded by entrepreneurs Sukhinder and Rajbir Singh, for an undisclosed sum. Located in the Speyside region, Tormore is known for its 14- and 16-year-old single malts, and its distillery can produce nearly 5 million liters of alcohol annually. The Singh brothers co-founded whisky specialist Elixir Distillers in 2017, and also created online spirits retailer The Whisky Exchange, which was acquired by Pernod Ricard in 2021.

•Illinois-based Few Spirits is releasing Motor Oil Whiskey, a new limited-edition collaboration between Few founder and master distiller Paul Hletko and rock band Black Rebel Motorcycle Club, honoring the 21st anniversary of the band’s debut album, B.R.M.C. Few Spirits Motor Oil is at 50.5% abv and retails at $60 a 750-ml., with the entire 1,800-bottle run available exclusively on Few’s website. Few Spirits is part of the Samson & Surrey spirits portfolio recently acquired by Heaven Hill.

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