Interview: Moët Hennessy’s Top Champagne Brands In High GearJune 27, 2022
Veuve Clicquot and Moët & Chandon, both part of the Moët Hennessy portfolio, are the top two Champagne brands in the U.S. market respectively, and together account for a full two-thirds of the Champagne category. According to Impact Databank, Veuve Clicquot jumped 17% to 647,000 cases in the U.S. last year, while Moët & Chandon increased 28% to 594,000 cases, with both brands well above their pre-pandemic levels. SND executive editor Daniel Marsteller caught up with Anne-Sophie Stock, vice president for Veuve Clicquot and Moët & Chandon at Moët Hennessy USA, for an update.
SND: How is the outlook for Champagne in the U.S. over the coming months?
Stock: Consumers are continuing to purchase Champagne beyond traditional celebratory moments like birthdays, anniversaries, and promotions. We’ve seen this growth evident through e-retail, especially grocery delivery where consumers are making Champagne part of their recurring weekly ritual. We remain optimistic for the coming months, as the holiday season is our greatest period of sales each year, with many Champagne-forward occasions from meal pairings to gifting moments and celebratory toasts around the holiday table and on New Year’s Eve.
SND: What’s driving growth recently for Veuve Clicquot and Moët & Chandon specifically?
Stock: Our flagship offerings for both houses—Veuve Clicquot Yellow Label and Moët & Chandon Impérial Brut—continue to be strong sales drivers within each portfolio. That said, we do have our breakthrough products that have experienced strong growth over the last year, including Veuve Clicquot Non-Vintage Rosé and La Grande Dame, the portfolio’s prestige cuvée, and Moët & Chandon’s Ice Impérial and Nectar Impérial Rosé. With the latter we’ve seen strong consumer demand and growth potential beyond our core market.
SND: What’s the latest on new products?
Stock: Moët & Chandon released the Grand Vintage 2013 in 2021, and is looking ahead to the Grand Vintage 2015 launch this winter. Our vintages are the lighthouse of the portfolio. We also have a number of limited-edition, giftable offerings, including the Specially Yours collection and Customizable Cardboard gift box, which comes complete with a pen and blank space for personalizing your message. We are the Official Champagne of the NBA, and recently released a limited-edition NBA gift box for our Moët Impérial and Nectar Impérial Rosé offerings, just in time for the last games of the season and Father’s Day gifting.
SND: What’s new on the marketing side?
Stock: The 250th anniversary of Veuve Clicquot this year is an achievement that we’ve been looking forward to for many years. We have an entire year’s worth of initiatives planned, including a new brand campaign titled “Good Day Sunshine,” that launched this spring. All of our initiatives this year tell the story of Veuve Clicquot’s ‘Solaire’ nature—rooted in optimism and Madame Clicquot’s belief that each new day presents new opportunities. For Moët & Chandon, we introduced a cocktail collection in partnership with the NBA and six teams, featuring unique names and ingredients inspired by the cities of each team.
SND: The supply chain has been a challenge lately. What are you experiencing on that front?
Stock: Each of our non-vintage Champagnes is aged at least one to three years and vintages from seven to 10 years. Our products cannot be rushed. While we’ve experienced the effects of the slowed supply chain, we have been working with our distributors and retailers to best meet customer demand. We’ve also taken strides in the e-retail market, as we recently launched Our Cellar, a direct-to-consumer platform offering exclusively Moët Hennessy products.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.