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News Alert: Kate And Allan Latts Named Co-Presidents At Heaven Hill

June 27, 2022

Heaven Hill Brands is appointing current chief marketing officer Kate Latts and chief operating officer Allan Latts as co-presidents, effective September 1. Current President Max Shapira will be assuming the new role of Executive Chairman.

Kate Latts, Max’s daughter, and her husband, Allan Latts, joined Heaven Hill in 2001 after graduating from Duke University and serving with Procter & Gamble with careers in marketing and finance, respectively. Kate leads the company’s marketing and brand management functions as chief marketing officer, while Allan serves as COO, overseeing operations, the corporate functions, strategy, and the newly acquired Samson & Surrey division.

“Over the past twenty years, I have been proud to watch Kate and Allan grow and develop into roles of leadership and increased responsibility,” said Max Shapira. “They have added immeasurably to the company’s successes and built a foundation for future generations. They bring the passion for this business that has been a hallmark of our company for 85 plus years. I am highly confident the best is yet to come.”

The Heaven Hill portfolio includes Evan Williams, Elijah Craig, Larceny, and Henry McKenna Bourbons; Rittenhouse Rye Whisky; Deep Eddy Vodka; Admiral Nelson’s Rum; Black Velvet Canadian Whisky; Lunazul Tequila; Hpnotiq Liqueur; Carolans Irish Cream Liqueur, plus the newly-acquired Samson & Surrey portfolio. The company’s U.S. volume is above 16 million cases, according to Impact Databank.—Daniel Marsteller

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