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News Alert: Diageo Names Debra Crew Global COO, Claudia Schubert Appointed President, North America

July 12, 2022

Diageo has announced the appointment of Debra Crew as global Chief Operating Officer, and Claudia Schubert as President, North America, effective October 1.

Crew has helmed Diageo North America since 2020, and is credited with driving market share gains and 20% organic net sales growth in fiscal 2021, and 13% organic net sales growth in the first half of fiscal 2022. In her new role, she will drive “continued performance momentum across Diageo’s markets, brands and supply operations globally, and will continue to report to Ivan Menezes, Chief Executive,” according to the company.

Stepping into Crew’s post as head of Diageo North America is 20-year company veteran Claudia Schubert. Since being appointed President, US Spirits and Canada in 2018, Diageo says Schubert “has reshaped the market’s strategy, put in place a strengthened route to market and built trusted partnerships with Diageo’s distributors in order to deliver strong growth. In fiscal 21, organic net sales grew 24% in US Spirits, and 15% in the first half of fiscal 22.”

“Debra and Claudia have proven track records as outstanding leaders inside and outside our company,” said Menezes. “Their appointments will ensure that we continue to adapt to the changing environment so that we can deliver our performance ambition while making a positive impact wherever we work, source and sell. I am excited to work more closely with Debra in her new role, and with Claudia as she joins the Executive Committee, as together we continue to build momentum and deliver long-term sustainable growth and value creation for all our stakeholders.”

Diageo saw sales climb 20% organically to £8 billion ($10.7b) in its fiscal first half ended in December, boosted by ongoing strength in the off-premise, a recovery in the on-premise, as well as premiumization and market share gains for both the company and the spirits category as a whole. Organic operating profit leapt 24.7% to £2.7 billion ($3.6b) as productivity savings and price increases more than offset the impact of cost inflation.—Daniel Marsteller

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