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News Briefs for July 12, 2022

July 12, 2022

•Bacardi has announced Patrón en Lalique: Serie 3, the latest ultra luxury release from the Tequila brand and the continuation of its collaborative series with the French crystal house. Serie 3 is made from 14 extra-Añejo Tequilas aged up to eight years in French and American oak. The spirit is bottled in a custom crystal decanter inspired by the agave plant. Only 299 bottles of Serie 3 are available for a suggested price of $7,500 a 750-ml. in both luxury spirits retailers and on spirits-NFT sales platform BlockBar.

•Poema, a Cava producer from Penedès, Spain, is launching a new organic Cava. Poema Pura Organic Cava Brut ($15), is a Brut-style Cava made with grapes certified organic by the Catalan Council of Organic Production (CCPAE). Poema Pura is made with traditional, indigenous Penedès grape varieties Xarel·lo, Macabeu, and Parellada in Metodo Tradicional. Poema Pura Organic joins the winery’s lineup of four other small-batch Cavas produced in Penedès: Brut, Extra Dry, Dulce, and Rosé. The brand is imported stateside by Kobrand.

•Dos Equis, part of the Heineken portfolio, is launching a Margarita cocktail made in Mexico with Blanco Tequila. Dos Equis Margarita Classic Lime (10% abv) is now available in 4-packs of 12-ounce cans in select markets including New Mexico, New Jersey, Colorado, Massachusetts, Louisiana, Illinois, Las Vegas, Nevada, and Georgia. It will additionally be available in Southern California and Arizona this September.

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