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News Briefs for July 13, 2022

July 13, 2022

•Oregon Pinot Noir country has a new wine appellation. The U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the Mount Pisgah American Viticultural Area (AVA) on June 3, and the designation went into effect July 5. The approval brings the total number of appellations in the Evergreen State to 23. Encompassing 5,530 acres, Mount Pisgah is the second-smallest AVA in Willamette Valley, but with 584 acres of vines it is one of the most densely planted. The region includes three existing wineries and 10 vineyards, including the highly regarded Freedom Hill, which is bottled as a single-vineyard wine by Ken Wright, Patricia Green, St. Innocent, and other wineries. Wine Spectator has the full story

•Bob Dylan’s Heaven’s Door Spirits has kicked off the Decade Series, a new line of whiskies aged 10 years or more, with a high-rye Bourbon. The 10-year-old Bourbon is bottled at 50% abv and is sourced from Tennessee. The whiskey’s mash contains 22% rye and it was made without charcoal mellowing. Decade Series Release #01 is now available via ReserveBar and in select retailers across the U.S. for a suggested price of $99 a 750-ml.

•Inglenook, producer of Rubicon and other Napa Valley wines, has named Dreyfus, Ashby & Co. as U.S. sales and marketing partner. Dreyfus Ashby will market Inglenook’s wines to a network of more than 100 wholesalers in all 50 states. Located in Rutherford, Inglenook is owned by Francis Ford Coppola and his family. Its wines include Rubicon, Cabernet Sauvignon, Sauvignon Blanc, and a white Rhône blend called Blancaneaux.

•Brown-Forman has unveiled this year’s edition of Woodford Reserve Batch Proof. This year’s annual release in the brand’s Master’s Collection comes in at 59.2% abv and, according to distiller Chris Morris, is composed of a large share of barrels from the first floors of the company’s rick houses, leading to a lower proof than in years past. Woodford Reserve Batch Proof is now available at Woodford Reserve’s distillery and is rolling out to select markets where it carries a suggested price of $130 a 750-ml.

•Skyy Vodka has partnered with Universal Pictures to become the official spirit of Jordan Peele’s new thriller Nope, set to be released later this month. The tie-in campaign includes out-of-home, social media, experiential activations, and a sweepstakes giving away tickets to the film. The campaign will extend to select theaters that serve drinks, where custom Nope-themed cocktails and other exclusive offerings will be available. Skyy will have a presence at the film’s premiere afterparty and at the unveiling of Universal’s new backlot tour, Jupiter’s Claim, where Skyy will serve the movie’s official cocktail the Cos-Nope-olitan, created in partnership with Peele.

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