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Curaleaf Debuts Plant Precision Line Featuring CBD, CBG, THCV

July 26, 2022

Wakefield, Massachusetts-based Curaleaf Holdings is launching Plant Precision, a new line of edibles and topicals. The brand was created to target specific wellness categories and follows from a Curaleaf/Harris poll that found 69% of Americans would be more likely to use cannabis as part of a health routine if it were available in small, controlled doses.

Plant Precision’s lineup features four types of gummies that pair 2.5mg of THC per unit with other minor cannabinoids for targeted effects. Balance gummies are apple flavored and contain 10mg of CBD in addition for an overall calm effect. Slumber is cherry flavored and features 10mg of CBN, which is known for its sleep-aiding properties. Pineapple-flavored Soothe contains 10mg CBG for anti-inflammatory and workout recovery effects. Lemon-flavored Boost features 10mg of THCV, which is energizing. Also part of the line is Relieve topical gel, which contains only THC.

“With Plant Precision we wanted to create a simplified way people can incorporate cannabis into their daily health and wellness routines,” said Matt Darin, CEO of Curaleaf. “These products empower people to explore cannabis beyond THC and CBD and offers more customizable solutions on how the plant can best serve a consumer’s personalized needs.”

The brand will launch at Curaleaf locations in five states in the coming days. The gummies will be available in Arizona and Massachusetts and the gel will launch in Florida, Nevada, and Utah.—Danny Sullivan

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