Control State Spirits Volumes Dip 1% Through Six Months Of 2022July 27, 2022
After a 2% decline in June, total spirits volumes in control states finished the first half of 2022 down 1%, according to the National Alcohol Beverage Control Association (NABCA). Michigan, the largest control state, is down 2.5% year-to-date by volume, while No.-2 Pennsylvania bucked the trends with a 2.6% gain. Control states Michigan, Pennsylvania, Ohio, and North Carolina are among the 10 largest markets for spirits in the U.S., according to Impact Databank.
Tito’s vodka, the largest-selling brand in the U.S. spirits market, is also No.-1 in control states, and it advanced 11.8% to 1.44 million cases in control channels year-to-date, according to NABCA. But among the 25 largest-selling spirits in control states, the fastest-growing is Spirit of Gallo’s High Noon Sun Sips seltzer, which surged 130% through June. Other fast-growing spirits year-to-date include two upscale-priced Tequila brands, Casamigos and Teremana.
Sazerac leads all spirit marketers in control states, with a 2.3% gain through June to over 5 million cases and nearly 18% share of NABCA volume—primarily due to the continued growth of flavored Canadian whisky Fireball. Second-largest control state player Diageo slipped 1.1% through June, and comprised over 15% share of control state spirits volume. Diageo is still far and away the total U.S. spirit industry’s largest marketer in both volume and value terms, according to Impact Databank.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Diageo, NABCA, Sazerac, Tito's
GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.