Control State Spirits Volumes Dip 1% Through Six Months Of 2022
July 27, 2022After a 2% decline in June, total spirits volumes in control states finished the first half of 2022 down 1%, according to the National Alcohol Beverage Control Association (NABCA). Michigan, the largest control state, is down 2.5% year-to-date by volume, while No.-2 Pennsylvania bucked the trends with a 2.6% gain. Control states Michigan, Pennsylvania, Ohio, and North Carolina are among the 10 largest markets for spirits in the U.S., according to Impact Databank.
Tito’s vodka, the largest-selling brand in the U.S. spirits market, is also No.-1 in control states, and it advanced 11.8% to 1.44 million cases in control channels year-to-date, according to NABCA. But among the 25 largest-selling spirits in control states, the fastest-growing is Spirit of Gallo’s High Noon Sun Sips seltzer, which surged 130% through June. Other fast-growing spirits year-to-date include two upscale-priced Tequila brands, Casamigos and Teremana.
Sazerac leads all spirit marketers in control states, with a 2.3% gain through June to over 5 million cases and nearly 18% share of NABCA volume—primarily due to the continued growth of flavored Canadian whisky Fireball. Second-largest control state player Diageo slipped 1.1% through June, and comprised over 15% share of control state spirits volume. Diageo is still far and away the total U.S. spirit industry’s largest marketer in both volume and value terms, according to Impact Databank.—Daniel Marsteller
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