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Southern Glazer’s To Handle Tilray CBD Drinks In The U.S.

August 4, 2022

Southern Glazer’s has agreed to distribute Tilray CBD drinks in the U.S. market. Southern Glazer’s will be the exclusive distribution partner for the Tilray Wellness CBD beverage portfolio across 13 states, with opportunities to scale nationwide. The strategic agreement “will allow Tilray Brands to develop a U.S. CBD beverage portfolio within familiar retail channels, which will transition the category out of the fringe and into the mainstream,” according to the company.

Southern Glazer’s CBD brand portfolio also includes offerings from Constellation-backed Canopy Growth—such as Martha Stewart CBD—as well as other labels like Defy, Centr, Mad Tasty, B Great, and Curaleaf Hemp and Select CBD. SND Cannabis Edition recently caught up with Southern Glazer’s chief growth officer David Chaplin and vice president, SG Ventures Kariff Rhooms for an update on the distributor’s activities in the CBD market.

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