Boston Beer Debuting Twisted Tea Sweet Tea Whiskey In Partnership With Beam SuntoryAugust 4, 2022
Boston Beer is launching Twisted Tea Sweet Tea Whiskey through its partnership with Beam Suntory. Twisted Tea Sweet Tea Whiskey will launch across five markets, including MA, RI, OH, MO and TX, plus military outlets.
“We are excited to continue our partnership with Boston Beer Company and to bring Twisted Tea into the whiskey space,” said Stephanie Kang, senior director, Strategic Ventures at Beam Suntory. “We’re taking the great taste of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver on the bold and unexpected experiences consumers are looking for.”
Twisted Tea Whiskey is made with real brewed tea and inspired by the brand’s flagship product, Twisted Tea Hard Iced Tea Original flavor. It’s recommended to be served on its own or as an addition to a cocktail, and is rolling out in 50-ml., 750-ml. and 1-liter bottles. The new product is bottled at 65 proof.
Boston Beer Company will handle national marketing and advertising, public relations, and social media promotion for Twisted Tea Whiskey, and is leveraging Beam Suntory’s expertise in distillation, distribution, sales and trade and local marketing for the new offering. The two companies say they plan to expand their partnership across more key products and brands in the future.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.