News Alert: Constellation Takes Minority Interest In Canned Wine Label Archer RooseAugust 5, 2022
Constellation Brands has taken a minority stake in canned wine brand Archer Roose, through the corporation’s venture capital arm and its Focus on Female Founders program. The price and exact stake weren’t disclosed.
Last year, Archer Roose shipped 35,000 cases in the U.S. and co-founder Marian Leitner-Waldman tells SND that the brand is on track to hit 100,000 cases or more in 2022. Currently, Archer Roose’s wines are available in 46 states across the U.S. and are sold in chains like Kroger and Eataly, with a planned expansion into Target coming this fall. Additionally, the brand is served on JetBlue flights.
Archer Roose’s portfolio is made up of six canned releases—sparkling white and rosé wines from Italy, an Italian Pinot Grigio, an Argentine Malbec, a Chilean Sauvignon Blanc, and a French rosé—all available in 250-ml. cans. The brand’s focus is on creating a global portfolio that showcases different grapes and terroirs with an emphasis on sustainable packaging.
“We believe Archer Roose is well-positioned to grow the category by introducing premium wine to this segment through their welcoming, thoughtful, and honest brand,” says Mallika Monteiro, executive vice president and chief growth, strategy, and digital officer at Constellation Brands.
Beyond the Constellation investment, Archer Roose counts actress and director Elizabeth Banks as both an investor and the company’s chief creative officer. “We founded Archer Roose for a simple reason, we wanted to have a better glass of wine,” said Leitner-Waldman. “Our consumers can discover wine regions and varietals while knowing what to expect from our products: dry, fruit-forward wines that are sustainably made and exceptionally delicious.”Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.