Exclusive news and research on the wine, spirits and beer business

News Briefs for August 10, 2022

August 10, 2022

•Heaven Hill Brands has released Black Velvet Peach, the latest extension to the Canadian whisky brand. The new 35% abv offering is rolling out now across the U.S. in 50- and 750-ml. bottles, as well as 1.5-liter bottles, with the 750-ml. carrying a suggested price of $11. The new flavor joins the brand’s unflavored Canadian whisky, Reserve bottling, and flavors like Toasted Caramel and Apple in the brand’s lineup.

•Maschio Prosecco, imported by Frederick Wildman & Sons, is unveiling a new look and a fresh campaign aimed at boosting its retail presence. Featuring the theme “No End to The Weekend,” the campaign positions Maschio as “the perfect all-occasion Prosecco.” Wildman says the push will help grow the off-premise presence for the brand, whose strength heretofore has been the on-trade. Maschio’s portfolio includes a Prosecco Brut, Prosecco Rosé, Prosecco Extra Dry, Organic Prosecco, and a premium Prosecco Superior, with retail prices ranging from $16-$25.

•Eugene, Oregon’s Wolf Spirit has named Adam Brodsky as vice president of sales. In his new role, Brodsky will take charge of the nationwide sales strategies for brands like Puncher’s Chance Bourbon, Bosscal Mezcal, Tom of Finland Vodka, and others. He joins Wolf from Liqs cocktails and has prior experience with Beso Del Sol Sangria, Patrón, and Imperial Brands.

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