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Australian Wine Exports To The U.S. Show Premium Progress

August 11, 2022

After a strong showing in the 12 months through June, the U.S. is once again Australian wine’s top export market by value. Aussie exports to the U.S. were up 9% by value to A$437 million ($309m) and 10% by volume to 139 million liters (15.4m cases), according to Wine Australia.

The boost in the U.S. market was a boon for Australian exporters as the country’s wines faced challenging conditions in some other export markets, primarily China. Overall, Australian wine exports dropped 19% by value to $2.1 billion ($1.47b) and 10% by volume to 625 million liters (69.4m cases). Wine Australia attributes the challenging conditions to high tariffs in China, noting that, excluding China, global value for Aussie exports was up 5% to A$2.06 billion ($1.46b).

Exports to the U.S., according to Wine Australia, are pushing toward more upscale wines with exports priced $10 or more a liter rising 57% to A$61 million ($43m). In 2022, wines priced at $10 or more a liter made up 14% of exports to the U.S., more than double their share from 10 years ago.

As exports premiumize, more Australian exporters are entering the market. Currently there are 306 exporters shipping to the U.S., 100 more than in 2021. Additionally, these new exporters are increasingly shipping higher priced wines, with the average price-per-liter for new exports—A$6.85 ($4.85)—more than double the average price for legacy operators.—Shane English

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