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Market Watch: Microbrews And Hard Seltzers Quench Summer Thirst At Retail

August 15, 2022

With summer 2022’s brutal and historic heat waves wreaking havoc nationwide, cold beer and hard seltzers continue to fly off retailers’ shelves. “Beer and hard seltzer sales are up this summer,” says Andrew Mendez, vice president of operations at the three-unit convenience store chain Mendez Fuel in Miami. “I’m constantly filling up the shelves.”

The Mendez Fuel located at 3201 Coral Way offers fully stocked coolers of ice cold beer and 15 microbrews on tap to fill growlers and crowlers. “Overall, I move more beer than anything else,” Mendez says. “Top sellers are Jupiter, Florida-based Civil Society Fresh IPA ($12 a 32-ounce crowler or growler, or $20 a four-pack of 16 ounce cans), Miami-based Tripping Animals Brewing Co.’s Ever Haze IPA ($21 a four-pack of 16-ounce cans), and No Mames ($12 a four-pack of 16-ounce cans). Corona is also a big seller in whatever size is available ($23.29 a 12-pack and $13.49 a six-pack of 12-ounce bottles).” Market Watch has the full story.

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