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Market Watch: The Taub Family Legacy

August 19, 2022

Spanning four generations and almost a century in the business, the Taub family remains an influential player in the drinks industry thanks to its ability to innovate and adapt. The Taub Family of Cos. has four main arms: wine and spirits importer and distributor Palm Bay International; fine wine importer and distributor Taub Family Selections; wine producer Taub Family Vineyards, which includes its eponymous label, Saracina wines, and Jacob’s Pardon whiskey; and the New York and New Jersey wholesaler and distributor Independence Wine & Spirits. Overall, the company’s revenue reached $440 million last year and the Taub Family of Cos. moved 6.2 million 9-liter cases of wine and spirits.

“We’ve adapted our company to live through various time cycles,” says Marc Taub, current and third-generation president and CEO of the Taub Family of Cos. “With Cavit, we started in 1977 and it’s still vibrant today. We’ve changed the packaging and created new iterations and varieties.” Cavit was the Taubs’ first million-case brand, and it’s joined now by Roscato, which surpassed 1 million annual cases in 2019. The Cavit portfolio spans 12 labels today, from Pinot Grigio and Riesling to Merlot and Cabernet Sauvignon to blends like Select Red and Sweet Red.

Following their success with Cavit, the Taubs expanded further into Italy, from Altemasi in Trentino and Batasiolo in Piedmont to Mandrarossa in Sicily and Rocca delle Macìe in Chianti. In all, Palm Bay International handles wines from more than 15 Italian producers, spanning 100-plus labels. These join a full global portfolio that also includes labels from Spain, France, Germany, Israel, Australia, New Zealand, Argentina, Chile, and the United States. Beyond Cavit, Principato, and Roscato, other notable brands include Bodegas Salentein from Argentina and Yealands from New Zealand. “Palm Bay oversees our largest brands, those that we feel have the scalability to really handle large distribution around the country,” Marc explains. “Palm Bay has been on an accelerating growth trend for the last couple of years.”

More boutique players are placed into the Taub Family Selections fold, such as Chianti Classico label Castello di Verrazzano. Taub Family Selections has its own robust Italian wine offerings, spanning 25 winemakers, including Bertani in Veneto, Planeta in Sicily, Col d’Orcia in Montalcino, and Mastroberardino in Campagna. These join wines from ten other countries, from Old World nations like France, Austria, and Spain to New World players like the United States, Chile, Argentina, Australia, New Zealand, and China.

Marc says Taub Family Selections aims to highlight top wines from any given region, pointing to examples like the Trimbach portfolio from Alsace and Château Lafite Rothschild Bordeaux—wines he gained by acquiring the Pasternak portfolio in late 2016. “Taub Family Selections is our fine wine business,” he adds. “It speaks to our family’s move toward the best players, those businesses that are primarily family owned and multi-generational.”

The two businesses—Palm Bay and Taub Family Selections—work together to make a wine portfolio with complexity and a broad reach, offering approachable wines alongside niche players. “We look at the world like a wine list and decide how we want to develop our own,” Marc says. “Our focus has always been on getting authenticity and depth from the right vineyard holdings to have sustainable growth. We look for producers who represent the essence of a region and who can amplify the region’s potential.” Market Watch has more on the rich legacy of Taub Family of Cos.—Laura Pelner

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