News Briefs for August 24, 2022August 24, 2022
•Louisville, Kentucky-based Michter’s has announced the second-ever release of US*1 Toasted Barrel Sour Mash Whiskey. First released in 2019, it takes mature sour mash whiskey and finishes it in toasted barrels selected by master of maturation Andrea Wilson. The limited release is rolling out now across the U.S. where it carries a suggested retail price of $100 a 750-ml.
•San Francisco’s Hotaling & Co. has launched Fiero Habanero Tequila nationwide. The 40% abv agave spirit is distilled at Casa Don Roberto by Estella Anguiano and is infused for three days with Habanero peppers sourced from Jalisco, Mexico. Fiero carries a suggested retail price of $30 a 750-ml. The spirit is also available for delivery through ReserveBar.
•Tres Generaciones Tequila, part of the Beam Suntory portfolio, has introduced a new marketing campaign, “Get Up Tres,” as part of its recent relaunch. To launch the campaign, the brand is partnering with seven-time Grammy nominee Giveon, serving as official sponsor of his current North American tour. “Get Up Tres” is the biggest integrated marketing effort in the brand’s history and will be supported across digital, social, e-commerce, and search media advertising. Following its debut partnership with Giveon, the brand will also collaborate with other talent across cultural verticals looking ahead.
•Jose Cuervo’s collection of Sparkling Cocktails is getting a rebrand with fresh packaging alongside two new flavors: Tequila Mule and Strawberry Lemonade Margarita. Tequila Mule and Strawberry Lemonade Margarita are now available at retailers nationwide in packs of four for $13. The brand’s existing flavors include: Jose Cuervo Sparkling Margarita, Sparkling Paloma, Sparkling Strawberry Margarita, and Sparkling Rosé. The new package design “incorporates vibrant colors and unique elements reminiscent of its respective cocktail,” according to the company.
•U.K.-based Linden Leaf has entered the U.S., securing distribution for two of its spirits through LibDib and Park Street. The first round of spirits—88 Organic Molecular Gin and Singularity Organic Molecular Vodka—will be available in New York (LibDib and Park Street), Florida (Park Street), and Colorado (LibDib and Culture Beverage) as well as through the brand’s website. Linden Leaf’s gin retails for around $39 and the vodka for $29.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.