Exclusive news and research on the wine, spirits and beer business

News Briefs for August 25, 2022

August 25, 2022

•Atomic Brands has expanded Monaco cocktails into the popular spiked lemonade market with two new vodka-based releases. Monaco Hard Lemonade and Monaco Peach Hard Lemonade are both at 9% abv and come in individual 12-ounce cans. The cans, now available in convenience channels across the U.S., are priced between $2.50 and $3. An Impact “Hot Brand,” last year Monaco was up 26% to just over 1.9 million cases in the U.S., according to Impact Databank.

•Beam Suntory has announced Little Book Chapter 6: To the Finish, the latest release in the collection of small batch and experimental whiskies from the Jim Beam family. This release is blended from a four 4-year-old malt whiskies finished with cherry staves, in applewood barrels, in hickory smoked barrels, and with maple staves, as well as a portion of 5-year-old Kentucky Straight Bourbon. The final whiskey is bottled at 58.725% abv and carries a suggested price of $125 a 750-ml. Little Book Chapter 6 is now available in limited quantities across the U.S.

•Citadelle Gin has introduced a new offering, Juniper Décadence, a limited edition release created in honor of Citadelle’s 25th anniversary and new distillery in Cognac, France. Citadelle Gin Juniper Décadence is aged in small juniper barrels. It’s now available in select markets across the U.S. and is bottled at 44.4% alcohol by volume for a suggested retail price of $35 a 700-ml. bottle. The new Citadelle Gin Distillery is housed in a stone building at Château de Bonbonnet that dates from the 18th century. The space had already housed a distillery in the 19th century before being transformed into a stable and then an aging cellar. It now contains nine stills that previously distilled Cognac and are now dedicated to Citadelle Gin.

•Eugene, Oregon-based Wolf Spirit has secured national distribution for Bosscal mezcal, most recently adding three states—Maryland, Hawaii, and Virginia—through Southern Glazer’s. In addition to adding new states, Wolf Spirit has placed Bosscal in chain retailers like BevMo!, Whole Foods, and WinCo Foods’ stores. The brand comes in three varieties: Joven ($45), Damiana ($50), and Conejo de Pechuga ($100).

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