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News Briefs for August 26, 2022

August 26, 2022

•Jeremy Shepherd has officially taken the helm as Brown-Forman’s president for the U.S. and Canada, in an appointment announced in March.

John Hayes held the position since June 2018 and retired this month after 35 years with the company. Shepherd, a 17-year veteran of Brown-Forman, most recently served as vice president, managing director, for the United Kingdom and Ireland. During his time in London, Shepherd built and launched Brown-Forman’s owned-distribution unit, in the midst of the Covid-19 pandemic and country-wide lockdowns. He began his career at Brown-Forman in 2005, as commercial manager for Canada.

•Proximo Spirits’ Maestro Dobel has expanded its lineup, adding a new series of extra-aged Tequilas. The range, called Maestro Dobel 50, kicks off with 1967, an extra-Añejo Tequila matured in American and French oak before finishing in sherry casks. The release celebrates the 50th birthday of brand founder Juan Dobel, who was born in 1967. Each year, a new Tequila will be added to the lineup, featuring different cask finishes and celebrating different milestones for the brand. Maestro Dobel 50 1967 will be available in limited quantities across the U.S. for a suggested price of $950.

•Pernod Ricard’s TX Whiskey has launched TX Straight Bourbon Whiskey Finished in Rum & Cognac Barrels, the fourth whiskey in the brand’s experimental series. The 50% abv whiskey is blended from wheated Bourbon with one portion aged for three years in Barbados rum barrels and the other portion aged for two and a half years in a Cognac barrel. The release is exclusively available at the brand’s Whiskey Ranch, where 1,100 bottles will sell for $40 a 375-ml.

•Diageo has opened Islay, Scotland’s Caol Ila distillery to visitors, completing the company’s plan to revamp and reopen the four distilleries most associated with Johnnie Walker’s blended Scotches. The new visitor experience overlooks the Isle of Jura and has a retail shop, a bar, and a tourism experience focused on the history of the distillery. The revamp, part of Diageo’s £185 million ($289m) investment in Scotch tourism, is the seventh distillery to receive a tourism update.

 

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