Exclusive news and research on the wine, spirits and beer business

News Briefs for August 31, 2022

August 31, 2022

•In case you missed yesterday’s news alert, Maker’s Mark general manager and master distiller Denny Potter and director of innovation Jane Bowie are leaving as of Friday to pursue a new venture outside Beam Suntory. Maker’s Mark is the largest super-premium Bourbon brand in the U.S. at 2.3 million cases, according to Impact Databank, and its Wood Finishing Series 2021 Release: FAE-01 ranked second among Whisky Advocate’s Top 20 Whiskies of 2021. Here’s the full story.

•Moët Hennessy-owned Glenmorangie has announced Grand Vintage Malt 1998, the eighth limited-edition release in the distillery’s Bond House No. 1 collection. The 23-year-old single malt is bottled at 43% abv and is blended from some of the first malts Glenmorangie ever matured using new charred oak. Glenmorangie Grand Vintage Malt 1998 is rolling out now in limited quantities across the U.S. for around $900 a bottle. Glenmorangie was up 10% to 150,000 9-liter cases in the U.S. last year, according to Impact Databank.

•Bayou Rum, part of Stoli Group, has entered a new partnership with the NFL’s New Orleans Saints, making the spirit the official rum of the football team. The partnership begins with the 2022 season and will see Bayou featured at bars and concessions stands throughout the stadium, including in the Superdome’s suites, which will showcase Bayou’s higher-end rums. In addition to in-stadium sales and on- and off-premise marketing materials, Bayou will release a Saints branded bottling of its XO rum. The limited edition will retail for $75 and 5,000 bottles will be available beginning in October.

•Lawrenceburg, Kentucky’s Russell’s Reserve has announced the Single Rickhouse Collection, a new annual series that celebrates individual aging warehouses holding the brand’s whiskies. The first release comes from a retired rickhouse at the Wild Turkey Distillery, Camp Nelson C. The whiskey is blended from 72 barrels that aged for at least 10 years, and is bottled at 56.2% abv. The first release in the series will hit shelves at the Wild Turkey Distillery and in select retailers across the U.S. in October, where it will carry a suggested price of $250 a 750-ml.

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