News Briefs for September 1, 2022September 1, 2022
•Constellation Brands’ Robert Mondavi Private Selection has added a new wine, Naturally Sweet Pinot Noir. The wine is lower in alcohol than a typical Pinot Noir, at 9% abv, and is made by stopping fermentation early and without any added sugars. Naturally Sweet Pinot Noir is rolling out across the U.S. now for a suggested price of $16 a 750-ml. Last year, Robert Mondavi Private Selection reached 2.06 million cases in the U.S., according to Impact Databank.
•3 Badge Beverage Corporation has released a new format for Tree Fort, its Central California Coast-sourced wine brand. The $15 collection includes four 250-ml. Tetra Paks of either white or red offerings, and is billed as the first 250-ml. Tetra Pak wine carton to be released in North America. The white blend is made from 67% Pinot Blanc and 33% Malvasia and is fermented to 13.5% abv. The red is made from Merlot and comes in at 14% abv.
•Truly Hard Seltzer has reformulated to include real fruit juice across its 30-flavor portfolio. Billed as now having a cleaner taste profile, Truly mix packs including Citrus, Berry, and Tropical made with real fruit juice are rolling out now. The brand has also added two new flavors, Watermelon Breeze and Strawberry Lime. The portfolio now includes 12 original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, two flavors of Truly Extra, and four flavors of Truly Margarita.
•Mark Anthony Brands has appointed David Barnett as chief commercial officer. The industry veteran most recently led open states spirits across the U.S. for Diageo. In his new role, based in Chicago, Barnett will assume responsibility for Mark Anthony Brands’ distributor and retailer management, category management and insights, and provide executive oversight of the Mark Anthony Crafted Spirits business, according to the company.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.