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Brown-Forman Acquires Gin Mare, Targeting Upscale Gin Segment

September 6, 2022

Brown-Forman has agreed to purchase Gin Mare from Spain’s Vantguard and MG Destilerías for an undisclosed sum, bolstering its presence in the upscale gin market. Gin Mare was founded in 2010 by the Giró family of MG Destilerías and Alfonso Morodo and Antonio Pardo of Vantguard.

Gin Mare is a Spanish gin with a Mediterranean-inspired recipe of botanicals, including Arbequina olives, thyme, rosemary, and basil. Gin Mare Capri, introduced last year, is made with Italian bergamot and lemons, along with Gin Mare’s four principal botanicals. Gin Mare will continue to be produced at MG Destilerías in Vilanova i la Geltrú, a fishing village outside Barcelona.

“Gin Mare and Gin Mare Capri are unique gin brands with impressive sales growth and strong distribution in important European markets. They are excellent complements to Brown-Forman’s super-premium portfolio,” said Brown-Forman president and CEO Lawson Whiting. “We believe this exciting acquisition enhances our capacity to deliver meaningful global growth for the long term.” The deal is expected to close within 60 days.—Daniel Marsteller

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