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Jameson Unveils Largest U.S. Campaign In A Decade

September 13, 2022

Jameson has introduced its largest U.S. campaign in more than 10 years, titled “Widen the Circle” and billed as an “invitation to seek out and embrace those spontaneous, serendipitous moments that spark new connections and cherished memories.” The centerpiece is a 30-second TV spot starring Irish comedian, actor, and writer Aisling Bea, creator and star of the show ‘This Way Up’ and star of Netflix’s ‘Living with Yourself.’

“Widen the Circle is a celebration of those powerful encounters that authentically bring new friends together and ultimately make the world feel like a smaller place,” said Pernod Ricard North America CMO Pam Forbus. Created by TBWA\Dublin, “Widen the Circle” is a 360-degree campaign, running on TV, online video, social, and e-commerce. Jameson reached 10 million cases globally over the past year, accounting for about two-thirds of the total Irish whiskey market worldwide.—Daniel Marsteller

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