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Cincoro Tequila Extends With High-End Gold Expression

September 14, 2022

Cincoro Tequila has announced the release of its fifth expression, the ultra-luxury Cincoro Gold. Billed as “a blend of Cincoro Blanco, Reposado, Añejo, and a generous proportion of Extra Añejo,” it retails at $350 a 750-ml. and debuts in October in a run of 4,000 cases. NBA owners Jeanie Buss of the Lakers, Wes Edens of the Bucks, Emilia Fazzalari and Wyc Grousbeck of the Celtics, and Michael Jordan of the Hornets launched the Cincoro brand in 2019.

“Cincoro Gold joins only a handful of 100% de Agave Gold Tequilas,” said Fazzalari. “This rare Tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo Tequila, which is barrel aged for more than 40 months.” Its bottle is five-sided “to capture the beauty of the agave plant, as well as to represent each of the five founders.” Last month, Cincoro launched a national advertising campaign under the “Life Well Played” brand platform. The brand was up 54% to 51,000 cases in the U.S. last year, earning Impact “Hot Prospect” honors.

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